How to Write a Marketing Plan

A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.

When you’re writing a marketing plan you need to be clear about your objectives and how you’ll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements:

  • analysis of your current market
  • your business objectives
  • key strategies
  • steps to achieving your objectives
  • proposed budget
  • timing.

Remember that your marketing plan should remain an ongoing process throughout the life of your business.

Regular review

Marketing planning is an ongoing business activity. As your business changes many of the strategies in your plan will need to evolve to ensure you business is still heading in the right direction. Having your plan up to date can keep you focussed on where you are heading and ensure you are ready when you need it again.

Attending business events

Small business workshops and seminars are run regularly in most countries, and deal with issues such as planning, marketing, innovation, employing staff and exporting.

You may also find it useful to attend networking events to help expand your business. By developing networks, you can keep up to date on industry and local information, promote your business through new contacts and learn key skills from other businesses.

Taking on a mentor or business coach

Participating in mentoring or coaching programs can help you develop a greater understanding of business processes and practices, and equip you with the skills you need to grow and improve your business.

YesImprint has prepared a Marketing Plan Toolkit that you can download.

Click here to download the Word version.

Click here to download the PDF version.


3 Responses

  1. Ira says:

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  2. Michal says:

    Super knowledge! I have been trying to find something like this for a while now. Thanks!

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