New collection of promotional travel adapters

Yesimprint just brought in a line of travel adapters that are rarely seen in the promotional products industry.

The collection not only includes the most popular and classic all-in-one world travel adapter – the Sliding Travel Plug Adapter, but also more high-end versions such as the Travel King Adapter with USB, as well as less expensive ones, such as the Travel Block International Adapter. Travel adapters are a great giveaway for people who travel a lot.

To see the whole collection of the adapters, click here.

Promotional Travel Adapters

Promotional Travel Adapters

 

How to Write a Marketing Plan

A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.

When you’re writing a marketing plan you need to be clear about your objectives and how you’ll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements:

  • analysis of your current market
  • your business objectives
  • key strategies
  • steps to achieving your objectives
  • proposed budget
  • timing.

Remember that your marketing plan should remain an ongoing process throughout the life of your business.

Regular review

Marketing planning is an ongoing business activity. As your business changes many of the strategies in your plan will need to evolve to ensure you business is still heading in the right direction. Having your plan up to date can keep you focussed on where you are heading and ensure you are ready when you need it again.

Attending business events

Small business workshops and seminars are run regularly in most countries, and deal with issues such as planning, marketing, innovation, employing staff and exporting.

You may also find it useful to attend networking events to help expand your business. By developing networks, you can keep up to date on industry and local information, promote your business through new contacts and learn key skills from other businesses.

Taking on a mentor or business coach

Participating in mentoring or coaching programs can help you develop a greater understanding of business processes and practices, and equip you with the skills you need to grow and improve your business.

YesImprint has prepared a Marketing Plan Toolkit that you can download.

Click here to download the Word version.

Click here to download the PDF version.

 

Engaging your Customers through Empowerment (Promotional Products Blog)

I have a favorite Scandinavian furniture store. It’s probably your favorite, too. The prices are relatively low because they produce their pieces at high volume, they ship them in a efficient manner, and most of their furniture is not preassembled. That last part is the focus of today’s “Let’s Get Inspired” discussion.

We often expect to spend less when we do something ourselves because we value our time. But there is also value in the experience of crafting something.

Do I like the low prices? I certainly do. Do the showroom layouts fill me with boundless optimism? Of course. Am I thrilled by the scent of Swedish meatballs? Absolutely. But those are all just icing on the princess cake. The main reason I go to my favorite Scandinavian furniture store is because I’m excited by the prospect of bringing home pieces and turning them into something greater. I get to build something. It’s an accomplishment, a challenge completed.

If you can instill within your customers that same sense of accomplishment, you’ll engage them in a way that adds substantial value to your brand. What can you do to empower your customers?

Yes We Care – Get a Customized Calendar and Change the World

We are thrilled to announce an exclusive opportunity to support an incredible social endeavor.

The Beijing Golden Wings Art Rehabilitation Service Center for Disabled Children (www.goldenwings.org.cn) is a social enterprise supported by the Narada Foundation (www.naradafoundation.org) and endorsed by the Cultural and Education Section of the British Embassy in Beijing. Golden Wings makes crucial human connections with special-needs children through art.

Autism is a developmental irregularity that alters the way individuals perceive things and relate to other people. Golden Wings helps autistic children learn to thrive in our world. In an effort to raise funds for their programs, they have given us a rare opportunity to look inside their world.

The Golden Wings 2012 Calendar is a stunning collection of twelve works of art created by autistic children and teens who are receiving or have received care at Golden Wings. By sharing their imagination in printed form, they are forming connections with people who view their artwork. These connections are a key part of their therapy as they learn to make meaningful relationships with others.

Golden Wings Calendar ImageGolden Wings Calendar Image
Flower in the Rain Boots – Yi Xingjian, 16                                               Rest by the Lotus Pond – Chen Meng, 19

 

YesImprint is currently the only U.S. distributor for this amazing calendar. All proceeds from the sale of this calendar will be given to Golden Wings in support of their life-changing cause. YesImprint will donate an additional $1 for every $100 spent on this calendar.

The calendar also features an introduction to the Golden Wings mission, so your customers will understand the importance of this project as they enjoy the unique drawings and paintings inside. We can customize this calendar with your company’s logo, indicating your support of the organization’s efforts. In addition, this calendar is being offered at an amazing price. You simply cannot lose.

The Golden Wings 2012 Calendar

 

We believe that companies of all sizes should contribute to the community. The joy obtained in sharing one’s prosperity with those in need is really special. That is why we started the Yes We Care program from day one. Our efforts to support charitable organizations come in two forms:

  • Special Discounts for Charity Organizations – YesImprint offers reduced prices for verified charity organizations. If you would like to make a purchase on behalf of a non-profit company, please send an email to WeCare@YesImprint.com.
  • Zero-profit Resale of Select Products for Social Enterprises – YesImprint has formed alliances with a number of social welfare foundations and charity organizations to resell and personalize their promotional products without making a profit. This way, we can help these organizations raise funds and help our clients save money. If you belong to such an organization and would like to cooperate with us, please send an email to WeCare@YesImprint.com.

Many small contributions can add up to make a significant difference. The most important thing you can do is believe in your own ability to change the world.

Sincerely,

Tom Haflinger
President, YesImprint Inc.